Each bouquet and composition has the same formula.
No clutter.

It`s as easy as one, two, three. This is not a joke.

ENGLISH

Online-Course

We have worked out special courses, following which you are guaranteed to learn how to create stylish bouquets and compositions.

Over a 12-year period and thousands of works done, we have come to the conclusion that any bouquet is a sequence of actions. Strict order: what, how and in which order. One by one: what, how and in what order.

We’ve put the whole theory through the prism of our experience. Here we will talk about how we work, what has been tested in practice, brought to the ideal and is really relevant now. We do not give boring lectures, but give structured knowledge.

The most important paragraph

After each lesson, you receive and turn in your homework. Working in this sequence, you are guaranteed to master the material and learn how to create modern bouquets and compositions.

How do you know that you will really learn something? The answer is simple. You need to choose those who are chosen by the market, those who are leaders in their field and are constantly in demand.

You look at the program and it may seems that everything is familiar. But the headlines don't reflect what's inside)

Answer yourself honestly the question: "Is there anything to learn from these guys?".
If your answer is yes — this course is for you. We will share our knowledge honestly, tell everything about how we do our work. The results of our students is proof of this!

Who is this course for and what will it give you

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For you this is the shortest way to high – quality, artistic and most importantly — desired works.

We will help you avoid many mistakes and build the right structure of working.

You will learn more about color and proportions - this will expand your horizons. You will look at paintings, sculptures, architecture and design in a completely different way.

Of course, you will learn how to correctly work with flowers so that they please you and your loved ones for as long as possible.

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The ideal scheme for training your staff.

Using our methodology, you will be able to systematize all processes, teach your florists to quickly and efficiently collect modern bouquets and compositions.

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What is the complexity of delegation?

Creative people find it difficult to delegate. It seems that no one can do the job better than you.

Or it is not clear how to explain to the employee what exactly needs to be done in order to get the desired result. It is these problems that we close with our system.

Due to the fact that the whole process is structured and divided into specific stages, it will not be difficult to delegate individual tasks or a complete build cycle.

how to delegate?

Owner of a flower business

All these completely different bouquets are made using the same algorithm that you will learn in our course.

What will you learn after completing the course

Stylish bouquets

Interior and complimentary flower compositions

The answer to this question is not as simple as it might seem.

The basic answer – You can learn anywhere and at any time. 24/7, but it's obvious.

And the point is quite different. Think about it. It used to be that you studied a lot, bought a lot of really useful knowledge and experiences. You liked it very much. But time passes. No result. Nothing changes dramatically. Familiar to you? We've had this happen many times.

After analyzing what the problem is, we realized that in offline courses, they will buy flowers for you, think about how to deliver them for you, solve organizational issues and a lot of such little things that, it would seem, do not require participation (still, it is clear!). But from such small things your experience should be formed. Someone else's experience is someone else's experience, and you need your own! These are the small steps that give you confidence and you can say: «Yes, I did it myself from beginning to end. Then you will not be afraid of any types of order. Online courses-forces you to go through a full cycle, feel and overcome all the nuances and difficulties on your own experience!

We do not run this course offline for these reasons.

Another important point is that we are practicing, sought-after decorators, and we simply do not have enough time to combine these 2 activities in a quality manner. We created an online school and got the opportunity to share our knowledge and practical experience, our best practices, techniques and tricks. Behind all this is our great desire to make art of floristry accessible to more people.

Why online?

Course Program

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Seasonality of plants.
How to choose and store flowers

What tools you will need

About the profession of a florist.
Options for development and growth in Floristics

Meeting with the speakers of the course and the structure of learning process

✽ interaction with flower databases
✽ features of the seasonality of plants
✽ how to determine the freshness of a flower
✽ flowers handling
✽ transportation and storage rules

✽ review of all instruments
✽ specialized accessories
✽ where to buy and how to choose
✽ what is needed in the first place
✽ ergonomics of the work space

✽ why do people come to Floristics
✽ where are the florists work
✽ the path from florist to decorator

✽ how we started our journey
✽ our philosophy
✽ how the course is structured

Unit 1: pReparation phase

Color. Color wheel. Color characteristics

✽ what is important to know about color
✽ color characteristics

Color harmonies and contrasts

✽ how easy it is to combine colors (rules)
✽ how to work with color in automated mode
✽ how to make harmonious color bouquets and choose the right flowers

Bonus lesson: All about painting fresh flowers and leaves

Bonus lesson: How we choose colors and color combinations

Bonus lesson: Color trends in Floristics

Unit 2: Working with color

Proportion

✽ rules of the Golden section
✽ harmonious combination
✽ where and how to use it?

Unit 3: A harmonious composition

Ways to distribute colors

✽ rules for grouping material
✽ grouping methods

Styles of floral compositions.
And why you need to know it

✽ styles of floral compositions
✽ interior and style of Floristics
✽ where and which compositions is better to use

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Unit 4: Complimentary bouquet

The creation of a modern bouquet

Spiraling technique to arrange flowers for bouquet

Preparation of plants.
This will save 50% of your time

The formula for the perfect bouquet.
Scheme of selection of plants in a bouquet

✽ creation of a free-form bouquet with an extensive overview
✽ how to use the knowledge from previous units
✽ what is relevant today and what is not
✽ requirements for a modern bouquet
✽ basic visual techniques
✽ where what flowers to put
✽ distribution and groupings

✽ spiraling technique – teach you from scratch
✽ from simple to complex-spiraling technique on a round bouquet
✽ mastering the spiraling technique on a free-form bouquet

✽ how to prepare greens correctly to make the bouquet more lush and airy
✽ preparing flowers
✽ time-consuming aspects

✽ how to "make the most" of any budget
✽ what is required in every bouquet
✽ composition of the bouquet according to the formula
✽ which plants should be used in inexpensive/small bouquets, and which ones in large ones
✽ how we create our bouquets

Bonus lesson: Detailed road map for our complimentary bouquets

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Bonus lesson: How to take photos of your work correctly

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Unit 5: Composition on the floral-foam

Composition as a gift

Rules for working with a floral-foam (Oasis)

✽ creating a composition for the interior

✽ how we collect gift compositions
✽ how to use the knowledge from previous units
✽ how to make spectacular compositions using a minimum of material
✽ basic visual techniques
✽ how to place flowers
✽ material distribution and grouping

✽ everything you need to know about working with floral-foam

Interior composition

Bonus lesson: Detailed road map for our compositions

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Bonus lesson: How to become a skilled hand at all techniques without buying and wasting flowers

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Bonus: How to gradually increase the average purchase size

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On the one hand someone spend hours trying to assemble a bouquet, applying and rearranging the stems. Others compare the creation of a bouquet to creative chaos, in which you can hardly see the form and complete composition. We see the problem in not knowing and not understanding the rules and principles that lead to a harmonious result.

We decomposed the process of creating bouquets and compositions into clear steps and developed algorithms: how to come up with a bouquet idea and meet the budget (how many and what flowers should be in it), how to choose the color pallet and choose the appropriate material, how to collect and in what order to put flowers and how to store it. The process will be fascinating, and most importantly – you will be sure that you will get exactly what you intended.

Are you sure I can do this?

Results of our students made within the course

Student`s works with stabilized and dried flowers:

+ Access to the educational platform for 5 months

+ Access to online lessons – 5 units (36 lessons)

+ Access to additional content

+ Homework after each lesson

+ Checking homework

+ Participation in seminars

+ Access to a closed community

+ Control of the learning process

+ Certificate of completion of the course

Forms of education and interaction with us

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Two courses at once

Buy two courses at a bargain price.

«Floristry. System approach»
Package 1 Control and guide
+
«Pro-course. No floral foam»

Control and guide study

Cost

FAQ

Some cases of our students

Cherepovets, Russia

«Dear Galya and Artem!

Nina's works on the course:

I could not even imagine that my flower activity could grow so much, all thanks to you. So I thank you from the bottom of my heart! For your invaluable work, for the knowledge that you present in such a structured way, for your special, conscious, subtlest approach to everything and for your open attitude. You are a standard for me in many ways, because what you create is the most real, unfeigned and thoughtful!

I'm self-taught. I swallowed tons of pictures of beautiful (and not) floristry and even subscribed to the magazine "Flowers". I tried to go out on visual experience, it is possible, but difficult. I have always lacked a base, you felt like a puzzle, which is already assembled at the edges, but many elements are missing inside. And because of this, there is no integrity. So I came for integrity, to finally close the gaps.

It's one thing to stand making a bouquet with a flower in your hand and only from 50th time understand that it is beautifully placed, and another thing is to understand why it is beautiful here and just like that.

I will not exaggerate if I say that you are the best thing that happened to me this year!

I like the process of studying, because everything becomes clear, such topics as color and composition.
I love it when it is clear, concise and useful. And also you will be guided, given an advice and inspired for further creations. Thank you!

Before the course I looked at the flying airy bold works and sighed, thinking that “oh, it’s difficult”. And now I have no doubt that I can do the same. Because now I am flying, airy and bold)) And because knowledge gives freedom! If, of course, it is important for you to make it cool, and not just twist the flowers)

Appeal to future and current students: “When the guys say that after the course you are guaranteed to learn how to collect cool bouquets, these are not just empty words. It's a proven fact!" It sounds like I’m saying goodbye, but nooo))) I haven’t completed all the courses yet and I’m so glad that I’ll stay more! I'll go and review the lessons a dozen more times))

With deepest respect, Nina».

Nina Getman

Barnaul, Russia

Polina's works on the course:

At the time of the beginning of training on the "System Approach" I just (about 1.5 months) got a job as an assistant in the most ordinary flower shop in our city. I had a goal to try myself in this profession, to understand my feelings, I just wanted to enjoy and be able to feel was it mine or not.

I chose your course partly on recommendation. My mother has been doing floristry all her life. Since you lived in Novosibirsk, she loved your work very much, followed your progress)) she showed me you. To be honest, I immediately fell in love with your work! I was inspired a lot. When I worked a little, felt what kind of profession it was, followed my feelings, I realized that I was starting to really like it all and, most importantly, that I get great pleasure from work.

Then I decided to take courses, because I realized that soon it would not be enough for me to do good works from time to time.

BEFORE THE COURSE: I had no experience in the field of floristry.

I also remember how nice it was to do homework, despite the online format that was so frightening at first) I was very happy with every lesson and especially your answers))

Polina Medvedeva

All this helps me a lot in my work so far, I mentally return to those principles constantly.

Each of them then was like a challenge, will I succeed ot not. So I finally realized that I want to study, and that without knowing the basics and system, my path will be sooo long.

I can say that that course completely turned my mind around at that moment????????
I think that the fact that I came to you almost simultaneously with the beginning of my work in flowers also played an important role. It helped me a lot)

You give a very strong structure on the course, everything is clear and understandable. I remember that it was difficult to put everything in my head right away, but I can say that a little time passed after the course and everything settled down in the brain and was very firmly remembered. All principles. It is very convenient when there is a structure.

Kazan, Russia

Ekaterina's works on the course:

My path began in 2016 with fruit bouquets and gradually moved to flowers three years ago. My husband and I opened a small workshop in Kazan, and the clients themselves insisted on flower work.

I took this course almost a year ago. It was important for me to repeat the theoretical foundations after a year of break in work and master the lightness and airiness in compositions that the guys are so masterfully given.
The course is very convenient to pass, lesson after lesson you do your homework, wait for feedback and move on. Theory without unnecessary water, everything is clear and does not take too much time (which is especially important when you have 3 children).
Practicing also depends only on your desire, if you want to do 1 work or 5 for one lesson, but you will definitely receive feedback with accessible comments and work on mistakes from mentors.

This course has improved my skills.

My works became more complex, systemic and very quickly found a response from customers.

Ekaterina Yolkina

Each tuition is a breath of fresh air. But it all depends on the submission and return of the master, from whom you learn. 100% charge and inspiration after completing the course is guaranteed!

It is often difficult for commercial florists to achieve one or another result of work, based on the availability of material in stock. As a rule, the order comes and in an hour or two you need to give the client a decent composition. In my case, the course helped me value and use any material, combine and select composition more competently, not limit myself, and go out of my comfort zone.

Lisbon, Portugal

Ekaterina's works on the course:

I just really loved flowers, and my house was decorated with them almost constantly.
But I chose them according to the criteria “the flowers have a beautiful color, I’ll take it!”

I chose you because I am very impressed with your style, a certain audacity of your work - it was important for me to learn from people with unconventional thinking and blurry boundaries of what is permitted.
At the same time, I really liked your program and teaching method - the fact that you analyze each person's work in detail and answer any question is very cool. This personality is probably the most memorable.
In the training itself, in addition to this, I liked the presentation and quality of the material.

It's important that you start with the basics and don't assume that people might already know something.

BEFORE THE COURSE: there was no experience in floristry, not at all.

AFTER THE COURSE: opened her own floristry studio in Lisbon.

Ekaterina

The course gave a lot, first of all, technical knowledge, and also (which is even more valuable for me) the inner freedom to create. I worked in the office all my life and was sure that I was absolutely not a creative person, but such an ordinary task performer. Last year, I left everything, moved to Portugal alone and without knowing a single person here, and began to search for my true path.

By the beginning of the studying, I thought about just taking a course for myself, so that I could collect bouquets myself, and not buy from others. In the end, somehow everything turned out so well that I slowly began to sell them. But most importantly, I realized that the more you train, the faster the inner stiffness and some stereotypes go away and the understanding comes that I have a lot of creative potential, you just need to cultivate it well.

Odessa

Works on the course:

We stand behind the Brand - Katya and Vika (we have been developing the brand for 4 years already).
The head florist is Angela, Vika's mother. She has been a florist for about 15 years. She was engaged in live floristry within the framework of the market, self-taught.
We always strive for development and chose teachers for a long time. You were able to retrain an old school florist and give her a spark in her eyes and a new stage in her work.

Once again looking through your work, we realized that we can no longer wait and madly want to learn from you. At that moment, we felt strong inspiration and understanding that after the course everything will be different and we will significantly raise the level of our work. Because you are not like others, your work is different.

We really liked the perfectionism, structure, your dedication and sincere desire to help in training
Every time when a notification about the cheking homework came, everything was postponed, the heart was beating and every time we were shocked by the volume and quality of the analysis.

There was a feeling that the training took place personally in your studio.

Studio of dried flowers floristry She.flowers

We feel and see that we have grown up, this is a completely new level of work, thoughtful, thorough, structural. The work has become more interesting, not like everyone else, the buyer sees this and appreciates us. The theory we got is the main thing! And then it's a matter of inspiration, imagination and accumulation of experience.

We recommend the course to everyone from beginners to experienced florists. Those who are working with live flowers and those who choose dried flowers. After completing the course, not only the theory changes, but the way of thinking, the vision of floristry. Even on the example of our chief florist, who has 15 years of experience behind, the style and quality of work have completely changed.

Vilnius, Lithuania

Bozena's works on the course:

I had no experience in floristry before the course. Floristry is just a hobby for me. The information was taken from the Internet. If I did anything, it was for friends and me.

If the guys had not opened an online school, then most likely I would never have studied floristry anywhere. I am very inspired by their work! What they do resonates with me. This is love at first sight! In fact, through their work, a desire to get closer to the field of floristry awakened in me.

If we talk about the learning platform, then everything is very simple, accessible, understandable, convenient. Everything about the process is special to me. I really appreciate the opportunity to learn from the guys! Therefore, I reviewed the lessons several times and tried to remember everything! I made discoveries every step of the way. Thanks to the guys' feedback on my work, I realized that there is still something “floristic” in me. Maybe one day I'll be a florist/decorator. While it is at the level of a dream.⠀⠀

If the guys had not opened an online school, then most likely I would never have studied floristry anywhere.

Bozena Bogushevichene